Our Values

Since our formation in 2009, we have inspired some of the world’s leading companies to do their best work. We like to think our clients trust us to do this work because of who we are, what we stand for, and the way we approach our work.

We have been a global remote team for many years. Our culture is not predicated on things like watercoolers and fussball tables, but on things like playfulness and kindness.


A world where everyone can excel, with clarity, confidence and calm.


Inspiring and equipping people and organizations to transform work for the better.


Psychology before Technology

When it comes to productivity, leadership, personal development and so much more, the keys to competence and impact are in how we think, not in some shiny new tools or model.

Human, not Superhero

We’re ambitious and our standards are high, but we know that we – like everyone else – are human, not superhero. We reject the unhelpful perfectionism and ‘guru-mentality’ that seems to pervade a lot of the personal development and business worlds.

We Walk Our Talk

Everything we teach, we practice. Passionately. We’re happy to show you sometime too.

Trust and Kindness are our Rocketfuel

When you’re kind, you build empathy and psychological safety, which aids creativity, problem-solving, healthy conflict and a high performance culture. Kindness as a strength, not a weakness. Trust is the lubricant to every business transaction.

We’re a not-just-for-profit company

As Walt Disney once said “we don’t make movies to make money, we make money to make movies”. We believe in what we do and we’re good at it, too. We don’t share this with everybody but we regularly turn down work that doesn’t fit with our values, or that we think could help harmful companies to do more harm in the world. We do our best to be conscious and responsible about our own place in the world, and share our stuff for free with those actively engaged in creating positive change.